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Alumni Western Be Extraordinary The Campaign For Western

Backpack 2 Briefcase: The Brand Called You
Tuesday, March 25, 2014
5:00 PM - 6:30 PM

Mustang Lounge East, University Community Centre, Western University

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The Canadian Olympic Committee's Chief Marketing Officer, Derek Kent, BA'92, returns to campus to share insights on his career and delve deeply into the Canadian Olympic Team's marketing strategies. This event will showcase creative executions for the Sochi 2014 Olympic Winter Games campaign '#WeAreWinter' as well as the award-winning 'Give Your Everything' campaign from the London 2012 Olympic Games.

Derek is a brand marketing and communications veteran with more than 18 years of experience working for some of the world's most notable brands. Prior to his current role at the Canadian Olympic Committee, Derek served as the US Media Relations Director for Nike, Inc.

There is no fee to attend this event, but please register by Sunday, March 23, 2014. 

Guests will enjoy appetizers and refreshments.

B2B Staff Partners
Please contact Alumni Western if you require information in an alternate format, or if any other arrangements can make this event accessible to you.

We are sorry, the deadline for registering for this event online has passed. Please email alumnirsvp@uwo.ca or call 1-800-258-6896 and press 2 if you are still interested in attending. Please leave your name, email, phone number, the name of your guest and specify which event you will be attending.

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