Backpack 2 Briefcase: The Brand Called You
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The Canadian Olympic Committee's Chief Marketing Officer, Derek Kent, BA'92, returns to campus to share insights on his career and delve deeply into the Canadian Olympic Team's marketing strategies. This event will showcase creative executions for the Sochi 2014 Olympic Winter Games campaign '#WeAreWinter' as well as the award-winning 'Give Your Everything' campaign from the London 2012 Olympic Games. There is no fee to attend this event, but please register by Sunday, March 23, 2014.
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